I’m in. Not really sure how to get started here, but I fully embrace the concept that I would somehow be able to influence the thoughts, habits, and branding of millions of people and get paid truck-loads of cash in the process. This came to my attention as I saw that one celebrity’s daughter is an “Instagram Influencer”. I hadn’t really understood how that works, and full disclosure, I still don’t. People actually pay to hear what she has to say? Is that like the Kardashians, who don’t have any appreciably marketable skills yet still end up on television and in magazines all the time? And the famous daughter is like, what, 19? And she got a crew scholarship to USC, despite not having ever been on anything less than a forty-foot sailboat. How cool is that? I can just see her asking “What do these big paddles do?” at the first practice, or informing the coach that “Riding backwards makes me nauseous”. Continue reading “Becoming An “Influencer””